Armistice Day has Lost its Meaning

A look at why Armistice Day has currently lost meaning for American society. This is an argumentative paper that deals with the lost meaning of Armistice Day, or as it is better known, Veterans Day. The author argues that this American holiday has lost significance and meaning as a memorial day.With 500,000 cheering, flag-waving spectators lining the way, and thundering drums flanked by nostalgic Glenn Miller swing music on the autumn air, tens of thousands of proud American warriors marched out of the past and up Fifth Avenue in New Yorks largest Veterans Day Parade since the end of World War II.This 1995 parade was a victory of sorts due to the fact that, in recent years, Veterans Day observations have become, as Robert McFadden says,desultory at best, with spectators often limited to passers-by walking their dogs or heading out for a quart of milk(On Parade).This parade was evidence of a revival in veteran appreciation, and a renewal of Veterans Day as a much celebrated American holiday.But while this parade can be used to model a renewal in ceremony and e nthusiasm, the true meaning of Veterans Day, or Armistice Day as it was originally called, has been lost.

Waste Management Strategy Research Paper Example | Topics and Well Written Essays - 1000 words

Waste Management Strategy - Research Paper Example The basic aim was to derive the analytical framework guiding different phases of this Project. Goals of Project (Week 1): The project performed a business simulation on the T5 programme using important theoretical study features resulting in the following hypothesis to be tested as per current progress: the T5 programme is on schedule and within the project management scope of costs, time and budgetary constraints. The sub-goals of the project were identified in terms of research goals: Results presentation (Weeks 1-2): A detailed planning made for of different areas of interest for T5 programme: 1. Reviewing current status at T5; 2.Analysing the research questions; 3. Discussing basic methods of waste management being employed; 4. Points to be kept in mind for design e.g. software such as Autodesk; 5. Recycling methods (85% recycling results); 6. Environmental concerns/legislative actions.; 7. Operational risk management study; 8. Other aspects such as finances, etc. The author's main purpose in presenting all possible result areas, was to achieve a reasonable amount of self-sufficiency in tackling any future challenging projects (provided they meet funding criteria) and to develop a solid career in this emerging field. 2. Literature Review Raw Data sources (Weeks 2-5): During this phase, the author researched different learning materials (both research as well as case studies) to determine whether the T5 construction project was being handled efficiently (Refer Week 1 hypothesis). The literature sources varied from BAA brochures to various data collected from field sources. A significant deficiency in this proposal was the lack of primary data (interviews). Since the T5 project is currently under construction, it was proprietary and classified information not available in public domain. Upon a request to consultants dealing in recycle strategies as applied to design and development, most declined to comment on the exact nature of these strategies, especially the financial parts and the underlying methods in isolating key materials being used. The best guess was to look into a case study approach based on inferential and exploratory data from secondary sources. Development of data sources (Weeks 5-9): The most important phase of the project, the main aim was to build up the state of the art in relation to T5

International Business Strategies in Action Assignment

International Business Strategies in Action - Assignment Example The saturation of the traditional markets and the growing opportunities in the emerging markets like India and China has prompted the firm to take up this strategic decision. The company plans to use its existing low cost no frills model as a part of a low cost strategy to capture the target market. RyanAir is a UK based airline firm established in the year 1985 and has grown presently to a mammoth organization having a fleet strength of 272 aircrafts (RyanAir, 2011). RyanAir mainly operates flights to various destinations around Europe and is one of the most successful brands in Europe. The company aims to replicate its low cost model in India to gain strategic advantage. External Environment Analysis PESTEL PESTEL is a tool that is used to analyze the external environment of a business organization. The tool analyses the political, economic, sociological, technological, environmental and legal aspects of a particular market (Kay, 2010, p.23). Political Political factors affecting R yanAir’s business interests include the extent of market deregulation, taxes as well as permits of operation. The Indian government is a democratically elected and stable government that largely advocates business houses to set up base in India. The Directorate General of Civil Aviations controls the airline industry in the nation. The government has advocated a deregulation policy that has allowed a healthy competition in the nation in the industry segment (Mazumdar, 2008, p.104). The elections are held every five years that gives considerable stability to the government. The administration of the government is divided into executive, legislature and judiciary departments (CIA, 2011). Economic Economic factors that affect the business prospects of an airline company include the economic growth rate and other macro economic data that affect the levels of disposable income of individuals within a nation. India has an impressive GDP growth rate of 10.4 percent as of 2010. The G DP in terms of purchasing power parity stands at 4.06 trillion US dollars that provides a good impetus for RyanAir to expand into India. The GDP in terms of per capita income is about 10.4 percent (CIA, 2011). Figure 1: Sector Wide GDP contribution (Source: CIA, 2011) The oil prices also have a significant effect on the business prospects of the airline companies. Oil prices have recorded widespread fluctuations over the past years and continue to rise at very high levels. The figure below shows the historic as well as projected oil prices. Figure 2: Oil Price Movements (Source: Ringbeck, Gautam & Pietsch, 2009, p.40) The Indian aviation industry also represents good demand growth in terms of future demand as the Asia Pacific region represents wide scope and options for aviation companies. Figure 3: Demand Projections (Source: CII & PriceWaterHouse Coopers, 2010, p.13) Sociological Sociological aspects include demographical aspects and consumer behavior of the target market. India i s the second largest populated nation of the world that helps

Academic Skills (Economics) Essay Example | Topics and Well Written Essays - 1500 words

Academic Skills (Economics) - Essay Example It is up to me to keep up with the growing information and use it in my learning situation. I am therefore obligated to acquire the standard transferable skills for any academic study. I am not only required to be literate, numerate and to have computer competency, but also acquire and exhibit capabilities, attitudes and qualities necessary for me to fit in the modern world. Being an international student, taking business economics, I am aware of some personal strength that will enable me to enhance my academic skills. One such strength is my potential and willingness to learn. I strongly believe that, that is where it all begins. No human being knows everything and as such, the more willing one is to learn, the faster they can absorb new ideas and concepts. I am a young learner with a growing cognitive capacity and my past academic achievement motivate me to learn more. I am also very decisive. Over the years I have developed strong decision – making skills that have enabled me to use my time effectively – not waste it. I can quickly define a problem, outline alternatives and figure out a solution. This skill enables me to make choices in my day to day activities and also important ones e.g. in shaping my course and in future my career. I am also good at information finding. I have learnt the art of research in the libraries, in data bases and even through other people by networking. This important for my academic skills because information is the basis of most of the studies that I will take. Information is dynamic and it multiplies with time. In my coursework, I will be required to be up to date with information and use it effectively to enhance my work. I am a team - worker. I work very well with others in a group. I participate actively, contribute to research work; attend meeting and give feedback. This will enable me to take on the academic skills group tasks smoothly. Self - teaching is another one of my strengths. I do not always rely on tutors to teach me. I find it more fulfilling to engage myself in activities that 'teach me through discovery. It makes learning much more interesting. This way, I can acquire skills that will last throughout my coursework and even later in life. Another skill I like to practice is innovation. I like doing things differently, to incorporate my self - identity in my work. It allows me to develop creativity and originality. It is the one reason why I prefer to engage my mind rather to copy someone's work e.g. in doing as assignment. It is definitely one of my strengths. Though some people may not look at it this way, meeting deadlines is a strength. I am very organized and as a result, I always make deadlines. Lectures will not have to chase me up to hand in my work. Know how and use of information communication technology is also proving very useful. The world today is very dynamic and technology has become a necessity. The fact that I am well versed with ICT will make acquiring and sing the necessary academic skill very easy. Self - discipline is a major boost in my life including academics. I make a plan of study based on the modules and I stick to it. I organize assignments and coursework in a time schedule to ensure that they are done on time and handed in by the deadline. I am disciplined to the extent that I do not miss any lectures or seminars. I do not take any oft hem for granted. I also have great interpersonal skills. I can relate with anyone. At the university, there is a large number of people of diverse culture. Some of them can even help me acquire different skills. I will also be acquired to work in a group sometimes and also interact with lectures. All this will put my interpersonal skill to good use. I have a positive mind- set. Nothing is too

Marketing plan for ananda himalayas

Marketing plan for ananda himalayas Ananda Himalayas is a trend setting concept in both business and luxurious spa.ananda Himalayas is a part of IHHR Hospitality owned by Mr Ashok Khanna.It is a luxurious spa situated in the tranquil Himalayan foothills, nested on a 100 acres estate surrounded by graceful Sal forests overlooking the river Ganges, close to the towns of Rishikesh Haridwar. Ananda Himalayas was established in 2000 its Indias first destination spa. it is a pathway to the ultimate, discovered through the union of body, mind soul. it provides a breathless redefine lifestyles with the well-known traditional Indian wellness regime of Ayurveda,yoga and Vedanta. IT is considered to be one of the best spa in the world and also rated no.1 destination spa in the world by most of the travel agent as well as newspapers magazines(Travel and leisure). Ranked by top new hotels of 2008by Conde nest traveller,76 hot spas across globe by travel leisure and 26 best business hotels in South ASIA. Mission and Vision Statement Mission:- to create a unique design product offer world class hospitality with a distinctive warmth and humility improve and innovate constantly to crate exceptional value for people,their individuality and to their growth VISION:- to be a world-class hospitality chain in India benchmark in spa industry to have a world-class spa institute in India expending capacity of existing property as well as expending with more new properties. Ethos:- E-empathy T-teamwork H-honesty O-ownership S-selflessness Corporate objectives:- Increasing revenue from 500 m to 550.75 m. Reaching to 100% customer satisfaction instead of 8.3 to 9.3%. Targeting profit from 45.64 to 58.42 Taking gross profit ratio to 12-15%. Mktg Objectives :- Increasing revenue from 50% to 100% Achieving customer satisfaction and quality standards to 100% Increasing profit from 80% to 100% Increasing growth profit ratio from 12% to 15%(CIRRUS 01 SEP 2008). Mkt segmentation:- Market Segmentation broadly identifies the potential markets from a general population for further refining and targeting. The market segmentation for ananda Himalayas will be done on the two bases. 1.geographic segmentation (it will contain both international and domestic markets) 2.demographic segmentation. Geographical Segmentation Country of Origin of Guests in Rishikesh star hotels COMPOSITION Five Star Deluxe and Five Star hotel % ASEAN 2.4 Australia 2.1 Canada 1.6 Carribbean 0.6 China 3.4 France 2.0 Germany 6.6 Japan 3.2 Middle East 2.5 Other European 1.4 Russia 1.2 SAARC 1.0 South Africa 1.4 UK 8.4 USA 24.8 Other 37.4 Total 100 (FHRAI, Indian Hotel Industry Survey 2008-2009) The table above shows the percentages of people from different origin that prefer staying in the five star deluxe and five star hotels in Rishikesh. According to this survey done by FHRAI, the number of tourists from US(24.8%) is the maximum which is followed by UK(8.4%) and Germany(6.6%) which have a marginal difference between them. These statistics clearly show us that there is a decent amount of tourists from The US for which we already have a good market. Therefore, there is a scope for targeting more people from UK and Germany. Though, we still cannot target a specific market with these statistics alone which will be done in the later parts Demographic Segmentation Foreign tourist arrival in India on the bases of gender (FHRAI, Indian Hotel Industry Survey 2008-2009) For the year 2006, the percentage of foreign male tourists was 57% against the female tourists which comprises of 36%. Whereas, there are 7% of the tourists which did not report and are missing from the stats. Similar is the case for the domestic tourists as well. The percentage of men travelling is slightly high than that of females all over India. Therefore, by evaluating all the data given above, we have chosen a differentiation market segment method to specify the target markets. Our specific target market will be; Foreign business travellers from UK and Germany Domestic tourists- leisure with high income (4.9% in all of India) Meeting Participants Target Market:- Corporate:- as this hotel is situated in a religious tourist place. Leisure:- this can be the major target market as it is basically a health and wellness spa. it attracts tourists who wants to rejuvenate. Groups:- groups improves sales as well as provides hotels a good market reputation and also capture major share of market. Positioning:- Market Positionining Perceptual Mapping; Foreign Business Travellers Expensive High Moderate Service Ista . Less Expensive (naresh k.malhotra(marketing research p-700) Domestic Tourists Expensive High Moderate Service Service Ista . Less Expensive (naresh k.malhotra(marketing research p-700) Key-findings for market positioning:- If we take price and customer satisfaction ratio into consideration, Ananda has lower price than its competitors and a good customer satisfaction but not the highest. If factors like brand reputation and value for money is considered than it has got the highest brand name. Corporate marketing strategy:- objectives Strategic tactics Implementation period revenue 500 m to 550.75m Tie-up with the travel agencies. Air-line packages Corporate rates Group rates Should start from april Should start through out the year Customer relationship 8.3m to 9.3m Set-up of various information centres Start from april and should continue through out the year. Total profit 45.64m to 58.42m Cutting down all unnecessary spendings Through out the years Profit percentage 12-15% Add-on services with packages Start from april Marketing strategy:- As per the product our hotel is offering,most of the facilities are delivered directly.to make it more successful we need to promote our product in market to increase market share.this can be done through various channels of advertising(travel agency,media advertising). As our target market is corporate and foreign clients so for this we need to tie up with prospective business to enhance the sale.hotel is in the growth level as per product life cycle,but due to recession the market share percentage has gone down.to come out of this,we are going to use the differentiationmarketing strategy.in this,the focus will be on different market segment with competitive price and product with quality service. Another reason is our target market is divided into small segmentations so,can easily increase our market share through these segmentations.our brand strategy is to provide high level of services and customer satisfaction with low rates and first objective is to increase the market share. The marketing mix strategy is based upon the two ps factors.we consider price and product.our aim is to provide different experience than other hotels and increase market share by establishing the brand value with in the customers. Markets Ansoffs Matrix Existing New Products Products 3.product development 1.Market Penetration Existing Markets 4.diversification 2. Market Development New The Ansoffs Matrix shows four different ways of marketing. It is basically a combination of four similar but different things. Existing Products and new products ,and, existing markets and new markets. In the case of the hotel ananda, we are going to follow the two methods that are Market Penetration and Market Development as shown in the figure above. We already have a product with us and we do not plan to create or add something new to our product line. Our plan is to enter further into the markets that we are already in. As explained earlier, we plan to increase our market share within the same market and try to reach the customers who fall in the same category but different profiles. The second plan is to create new markets with our existing product to offer the customers. In this case we have planned to create a new target market in the form of the domestic tourist which comes for purpose of leisure and holidaying. This is being done because according to the research that we have done in the beginning it shows us the scope of the domestic tourists. Another reason that supports this strategy is that we also have the right kind of product offering for this market. Budget:- Financial Report Percentage of Revenue (2008-2009): Hotels ananda Grand hyatt sheratons Vivanta(taj) Occupied Rooms Hotel 33,699 22,206 38,729 39,828 Occupancy percentage 55.4% 63.4% 66.7% 65.7% Rate per room $209.59 $220.09 $203 $186.59 Room Revenue 65.20% 66.8% 63.9% 55.7% F B Revenue 23.5% 20.8% 26.3% 31.4% Banquet conferences 6.6% 9.2% 2.0% 9.7% other 4% 2% 7% 3% Total 100% 100% 100% 100% Imp:- subject to further research Evaluation of marketing plan for ananda Himalayas:- Objective: Increasing customer satisfaction level from 6.2 7.5 Key Performance Indicator: Customer Satisfaction Surveys Frequency of Evaluation: Monthly Objective: Increasing Revenue from 500m 550.75m. Escalating profit from 45.64m 58.42m Key Performance Indicator: Revenue Report, Financial Audit Frequency of Evaluation: Annually Objective: Growing profit ratio 12.00% 15% Key Performance Indicator: Monthly Revenue reports, Cash flow Frequency of Evaluation: Monthly Note: (subject to further research) Contingency plan:- In the event that suggested marketing plan measures prove to be ineffective or below threshold following measures are suggestedency plan:- 1. PRICE+PROMOTION: start with new products along with wellness packages. 2. PRODUCT +PLACE : cant change the product services. 3. PROCESS+PEOPLE: Can stick to same old training methods) only to 10% of stock per store. 4. Cost cutting and cost management regards to budgeting and investment plans. The product offer: Ananda, Himalayas offers a comfortable and contemporary rooms with a beautiful view of landscape grounds.this hotel has 21,000 square feet spa(only one in India).all rooms are designed with a high level of comfort and as per the need of guests. Along with rooms this hotel offers a range of packages that includes scheduled aerobics,hiking trips in the foothills of Himalayas,meditation and yoga classes,wellness and treatment packages,cooking classes etc.this hotel has 75 deluxe rooms,5 suites and 3 villas.all rooms are equipped with all modern amenities. Pricing strategies:- Pricing needs to be decided as plays a very vital role in hotel growth.every hotel has a set target and goal,due to recession prices have come down. rate rationalization is the biggest change after recession. Penetrating pricing strategies: following this strategies would help ananda hotel to capture more portion of market share. In this strategy ananda hotel would be offering guests competitive rates with best standards of service which could be given in same class of hotel. Following penetrating pricing strategies would help ananda strengthening its position in market and establishing its brand name among customers. Penetrating pricing strategies would give elasticity to demand. Competition based pricing strategies: Keeping an close eye on every step of your competitor is very essential, specially pricing strategies. Price is the only factor which would play prime role in attracting customers. Competition based pricing basically means pricing according to your competitors and try giving better or something unique to them which would be our unique selling point of business. Competition based pricing will help ananda to fight competition and establish its market. Promotion:- Corporate and commercial rates Air-lines packages Corporate packages Group discounted rates Off-season special packages On-line deals Promotional spa packages Ananda place in tourism system:- Ananda is a hospitality service provider in destination. Destination is composed of different elements that together make up a destination mix. Basic components of destination mix are facilities, attraction, infrastructure, transportation and hospitality service provider commonly used as acronym FAITH (Weaver Lauton 2005). Ananda is an established name in hospitality service sector, just because of rescission it lost its market share and profit started declining. To revive from the situation of rescission ananda need to establish cordial relation with other component of Destination Mix. It has seen that hospitality service provider cant alone make tourist experience better of visiting place. The hospitality service provider needs to work in coordination with other component so that tourist can get better services and he is satisfied with hospitality given to him. For example:- Guest comes from united kinghdom to attend seminar or companys meeting when he would arrive airport first thing he would require would be transportation to hotel, after reaching hotel he would require facilities that would support his travel purpose. If guest would be getting all these facilities without hassle he would be a satisfied guest and repeat guest in future or guest commercially important person for hotel(CIP) for hotel who could give more business to hotel in near future. We would suggest ananda to apply push strategy. This strategy involves pushing the product through distribution channel to final consumer. Push strategy will induce distribution channel to put more effort for selling the hotels room and service as they would be having personal motive or interest that is profit or commission from hotel by doing so. Using push strategy will help ananda hotel to increase scope of capturing more market because by choosing distribution channel we could widen scope of advertisement and promotion of our products. For example hotel ananda could give lucrative offers to travel agent like 10% of room cost as commission in addition to their normal commission for booking. A push strategy provides an incentive for channel member to promote product to their customer or push product through distribution channel (Kotler, Bowen., Makens2006 pg 561). People:- Orientation Culture Change Internal marketing Process:- Process ananda hotel is using is based on technology and e-marketing. Physical evidence:- Brand image related to vision position. Environment:- The situation analysis that can be done for the hotel will include all the external factors which have an effect on the working of the hotel. These external factors can be studied by the help of PESTEL (political, economic, social, technological, environmental, legal) analysis and how these factors affect the working of the hotel. It is a strategic planning technique that provides a useful framework for analyzing the environmental pressures on a team or an organization. (Edmonstone, Havergal, 1999). Political Environment: this includes all the government policies, the laws in which the hotel has to deal and the pressure groups which affect the hotel performance. The Political instability such as tax rates and other matters like the policies and rules with which the hotel is concerned. The hotel has to be in the parameters of govt policies and have to follow all the rules and regulations. Economic Environment: This environment mainly deals with the money capacity of the consumer.this plays a vital role in deciding the promotion or downfall of the hotel business.The economic meltdowns lead to a downfall in the tourism sector, leading to a drop in the business of the hotel. The economy has started to improve and the international corporate travelers who form the major part of the target market of the hotel have once again started to come to the hotel. The economy will need some time to improve and this time can be utilized to make new marketing strategies which will attract more such travelers and suits their needs as well. Socio-Cultural Environment: It includes behaviors, perceptions, choices and the values of various individuals who constitute the society. This part includes both the employees and the society in which the hotel is working. The hotel needs to keep proper care of its employees and their needs in order to achieve high standards of work. The hotel also has some social responsibilities. The hotel can social events, the earnings of which can go for charity, it can also have an effective disposal system for garbage, water and gases which may help in maintaining a healthy environment for the society around it. Technological Environment: These factors act as the facilities in the hotels and are also the main aspects which help in the differentiation of one property to another. The ananda hotel has all the modern technologies being used forthe spas compared to other hotels. The hotel can always come up with some innovative ideas to place itself at a better position than its competitors. Natural Environment: The natural environment does not have much effect on the business of the hotel as anada,Himalayas situated in the beautiful landscape of Himalayas with natural and pollution free environment. This factor effects only when the marketers can use it for the promotion of the hotel. Legal Environment: This part includes the various rules and the policies that the hotel needs to follow in order to run the operations efficiently. These legal issues include the payment of taxes, giving proper remuneration to the staff, following of the legal government policies and others. Tax paid by tourists in India is the highest in the world, Indian hotels charge about 40% taxes compared to other Asian countries where it varies between 3% and 6%. (World travel and tourism council, 2010). Such factors as mentioned above shows the different legal requirements that are expected to be fulfilled by the hotel. Proposed Environmental Scanning System for anada,Himalayas hotel: Environmental Factor Source of Information Person Responsible Frequency Competitors Newspapers Staff/ Management Daily Guests Staff Daily Magazines Management Weekly Internet Staff/ Management Weekly Annual Reports Management Yearly Customers Customer feedback Staff Daily Staff Management Weekly Travel agents Management Monthly Regular guests Staff/ Management Monthly Internet Staff/ Management Weekly Economic Economic newsletters Management Weekly News papers Management Weekly Internet Management Weekly Average room rates Accountant/ Management Daily Balance sheets Accountant/ Management Yearly Internet Management Monthly Technologies Trade magazines Management/ Department heads Monthly Trade shows Accountant/ Management Yearly Internet Management Monthly Newspapers Management Weekly Television Management Daily The above mentioned three key areas need to be followed for the purpose of the environmental scanning. The hotel became one of the top rated hotels in the rishikesh, but due to the recession in late 2008 most of the business was lost. The above mentioned SWOT and PESTEL analysis, if followed properly, will help the business to reach high levels of business and market share. Service Concept/productivity:- Anada,Himalayas could get competitive advantage if, they properly plan and implement their supporting products. They must meet customers needs and expectation, to overbeat their competitors (Hertneneky, B,P.2006. p.g 281). In this critical stage of reviving from rescission, ananda hotel should not only concentrate on providing core product or basic product that would be food, shelter, and safety of guest. They should look upon providing augmented or supporting products, which are very important for delivering quality service and meeting expectation of guest. The augmented product includes accessibility, atmosphere, customer interaction with service organization, customers participation and customer interaction with each other (Kotler, Bowen., Makens2006 pg 307). Augmented product is important to be understood because it tells what is delivered and how is to be delivered. ananda hotel have to work seriously upon this service concept of augmented product because these product have huge impact on guest and will help to capture major portion of markets, by customer satisfaction which is key element in hospitality industry. Facilities we are providing are:- Wi-Fi internet access   ananda hotel can provide Wi-Fi anytime anywhere, whether in-room, by the pool or in other public areas sleep comfort   ananda hotel can provide ergonomically designed beds and a pillow menu with a wide range of comfort pillows. Business Centre   High speed internet access and board room style meeting rooms. Spa   21,000 square feet spa with all the required equipments. Pool Fitness Centre   ananda hotel is giving temperature controlled swimming pool for all seasons, state of the art gymnasium with personal trainers. Tailor-made food-ananda provides food as per the customer body type and famous for cooking without oil.food is inspired by ancient times and prepared with natural ingredients. Organisation:- The best part about anand,Himalayas is its staff as all staff is between the age of 21 to 35,customer oriented,friendly,well versed with the knowledge of therapies.they should have this kind of staff only as customer should feel at home and comfortable only than they will be able to enjoy the treatment. strategy:- Advertisement: it is one of the major promotional tools which can be used by hotel anada,Himalayas for promotion of their products and services. Advertisement could be one the very successful tool which can be used for increasing market share. If advertisement is well positioned and planned it could help to overcome competition and help to revive from recession (Jhon,L.2009.p.g 6). Various form of advertisement which is used for promoting its products and services could be: 1.Internet: This is one of the most widely used medium through which hotels can promote its product and services. It could be very effective in promoting products and services. 2.Printed Media: For example: magazine, journals and news papers. This is very useful because it would help promoting product among corporate clients and corporate employee. 3.Visual Media: For example: television, this is said to be very effective as it gives both visual and audio effect to guest. They can actually feel the product or services. 4.Sales promotion: They attract consumer attention and provide information that may lead the consumer to buy the product. Ananda can use sales promotion tool as to get quicker and stronger response from consumer. Various sales promotion tools which can be used could be: 5.Promotional letters to existing guests: ananda hotel can send promotional letter which includes lucrative discount offers, and various packages at discounted rates. This strategy would help ananda from recovering from recession and capturing more shares in market. Distributional Strategy: Distributional strategies which can be used by hotel ananda for capturing market share and overcome competitors could be:- 1.Trade Show: This could be very effective in distributing of products and service because trade shows are being attended by various travel agents and travel tour operator. This would help them to build cordial relation with them, in return of that we could business from them. 2.Exhibitions: these are very important in distribution of the hotels product and services as during exhibition hotel managers could get chance to interact with other hotel managers and managers of other companies to whom they could explain their product or service which could help in increasing sales revenue. 3.Airlines: magazines in airlines and airline companies could be important source for distribution of product and services of hotel. 4.Corporate Companies: Relation with corporate companies and advertisement in corporate magazine could help in promoting hotels product services. Swot analysis Strengths:- Location- situated in the green lush of Himalayas with natural flora and fauna. Heritage property Spa- the only hotel with 21,000sq feet spa and first spa hotel in the country. Cuisine-food prepared is different from routine preparation and individually designed as per the body type and cooked without oil. Weakness:- Cost- rooms are extremely expensive and not suited to domestic traveller. Limitations-hotel mainly offers spa and wellness packages ,limited to a less part of the society. Opportunities:- Govt support- attract tourists with new promotional schemes which results in higher outbound tourists. Common wealth games- as games to be held in 2010,will be a boom for the industry. Aviation hospitality- both with joint venture helps in increasing travellers by offering cheap packages. Threats:- Recession Competitors-many small hotels opened near about with cheap yoga n spa packages and it can reduce the rate of visitors to ananda. Natural hazards-like fire,flood etc. Cheap airlines packages-customer want to go international after international air fair falls down. Political issues-like service tax,labour union policies etc. Key-findings for Ananda Himalayas:- biggest strength of Ananda Himalayas right now is its brand reputation being only spa in India(which is 50%)although it has to improve on weaknesses and less productivity than its competitors. At the same time,can increase the sale or mkt share with an increase in number of people who want relaxation and better health(as it is health and wellness industry).

The Future of Renewable Energy and RE Policy Mechanisms Essay -- Energ

Albert Einstein, the famed physicist, once noted that â€Å"We can’t solve our problems with the same kind of thinking we used when we created them.† Today’s world is faced with the dual threats of climate problems brought on by the use of fossil fuels and the economic challenge caused by the increasing scarcity and demand for those fossil fuels. It is time for society to look beyond the limited and dirty fossil fuels as the energy of choice and promote the use of the abundant renewable energy sources we are endowed with. Because the subsidies to wind and other alternative energies ultimately generate more income than their initial costs and because we continue to subsidize fossil fuels, we should modify governmental tax policy to incentivize and establish the renewable energy industries so that they remain competitive with fossil fuels. Estimates that the world’s population will expand from today’s 6.7 billion to more than 9 billion in 2050 foretell of a coming demand explosion for energy (Friedman 29). Increased requirements for food, transportation, and consumer goods will result in larger energy consumption on many fronts. Fossil fuels, which currently provide an estimated 80 percent of the world’s energy supply, have already been consumed for more than a century and their finite supplies are becoming increasingly difficult to find and more expensive to produce (â€Å"Prediction of Energy Consumption World-wide†). The combination of increasing energy demand and depleting fossil fuel supplies calls for government action to incentivize the production and use of the unlimited supplies of renewable energies. Inducements may come in the form of direct subsidies to the producers of renewable energy, construction of the necessary transm... ...n of Energy Consumption World-wide.† Time for change. n.p., n.d. Web. 2 March 2012. Puzzanghera, Jim and Kathleen Hennessey. â€Å"White House Unveils Corporate Tax Changes to Fix ‘Unfair’ System.† latimes.com. Los Angeles Times, 22 Feb. 2012. Web. 2 March 2012. Shah, Anup. â€Å"World Military Spending.† globalissues.org. n.p., 2 May 2011. Web. 2 March 2012. Wald, Matthew L. â€Å"Fossil Fuels’ Hidden Cost in Billions, Study Says.† NYTimes.com. The New York Times, 19 Oct. 2009. Web. 8 March 2012. â€Å"What’s the Real Cost of Fossil Fuels?† hubpages.com. riversedge, n.d. Web. 8 March 2012. Wiser, Ryan, Mark Bolinger, and Galen Barbose. â€Å"Using the Federal Production Tax Credit to Build a Durable Market for Wind Power in the United States.† Ernest Orlando Lawrence Berkeley National Laboratory. Clean Energy States Alliance, Nov. 2007. Web. 27 Feb. 2012.

Cadbury channels Essay

1. Claremont Tasmania – At this site Cadbury manufacture boxed chocolate assortments, moulded chocolate blocks, chocolate confectionery bars and food drinks for the retail and industrial markets. 2. Ringwood Victoria – At this site Cadbury manufacture confectionery bars and bar pieces, filled and hollow chocolate novelty units for children and the Easter and Christmas events as well as a range of industrial chocolates and compounded chocolate. 3. Scoresby Victoria – At this site Cadbury manufacture a range of sugar and caramel based confectionery and licorice product for both the retail trade and industrial customer.  ¡ The Cadbury brand has also been licensed to other selected food manufacturers who produce and distribute their range of Cadbury products, notably ice cream. These licencees are responsible for their own Covenant Action Plans.  ¡ Cadbury does not sell their goods directly to the final user; between them  stands a set of intermediaries performing a variety of functions  ¡ Service establishments in particular supermarkets, convenience stores, deli’s, petrol stations etc are highly involved marketing and distribution channels as this is where the target market exists. With these establishments, Cadbury products are made widely available and accessible to the main target markets  ¡ Marketing channel performs the work of moving goods of producers to consumers (see figure)  ¡ A manufacturer selling a physical product and services might require three channels: sales, delivery and service  ¡ Cadbury use Sales Managers and Reps as sales channels, telephone, email and face to face as delivery channels and again Reps and Merchandisers for the setting up and display of products and promotions as service channels (with regards to the supermarkets)  ¡ Wholesalers are a vital part of the supply chain for independent outlets and eventually the consumer.  ¡ Cadbury uses intensive distribution method, as it attempts to place its products in as many establishments as possible. Factors that influence the design and management of marketing channels  ¡ Consumers are motivated by the presence of brands, they expect to see them and want to buy them  ¡ Cadbury products are primarily available in supermarkets and convenience stores and display remains one of the key areas for development not only within these to channels, but also independent retail  ¡ Confectionery requires a great deal of consideration when optimising  displays so Cadbury has created the ‘Go Another Cadbury’ bespoke display solution to address merchandising opportunities in the impulse trade channel.  ¡ Cadbury studies, in recent years, show that the confectionery industry has shown the effects of an increasing move by consumers towards convenience shopping  ¡ Convenience shopping is being able to convert customer footfall into purchases. This can be achieved by ensuring confectionery is placed in high traffic flow locations, combined with displaying with other products, such as newspapers and magazines in addition to hot-spots at the till point  ¡ Displays which have impact supported by effective point of sale and clear signage all influence impulse buys  ¡ Within the convenience channel, forecourts play an important role and Cadbury confectionery continues to be a valuable category  ¡ With the advent now of Cadbury vending, innovation is now at the forefront of its business drive and is directly working with machine manufacturers to create new vending options  ¡ The development of multi-channel machines has provided vending operators (pubs, TAB’s, Universities etc) to take advantage of the growing need for snacking solutions  ¡ The latest Cadbury automates machines can sell confectionery, salty snack and chilled drinks, making them ideal for almost every foodservice environment Channel conflict and how it can be resolved  ¡ Cadbury could be affected by vertical channel conflict and horizontal channel conflict  ¡ Vertical channel conflict arises when a disagreement occurs between different levels within the same channel. For example, this could arise if Cadbury came into conflict with its retailers, who agree to sell just Cadbury products, but in fact are also selling rival competitors products  ¡ Horizontal channel conflict involves conflict between members at the same level within the channel. For instance, this may occur when separate petrol stations sell Cadbury products at different price, benefiting one above the other  ¡ Channel conflict can be constructive but too much is dysfunctional  ¡ The challenge is not to eliminate conflict but manage it  ¡ The adoption of superordinate goals (come to an agreement), exchange persons between to more channel levels (appreciate other’s point of view), or co-optation (win support of the leader of another organisation) are ways of effective conflict management What role the Internet can play in helping to fulfil marketing channel requirements  ¡ Cadbury uses direct marketing channels as well as one-level channels and two-level channels  ¡ Their official website informs buyers about all of Cadbury’s products and services including information about products, recipes, health and nutrition, sponsorship, fundraising etc.  ¡ It can also provide a way for retailers and Cadbury to communicate with each other through email about future orders, upcoming promotions and any other relevant information  ¡ Cadbury uses the internet as a service and information channel, which allows it to describe the products in detail with the use of visual aids and  creating an effective communication channel in reaching its customers What role does relationship marketing plan in the Cadbury’s channel management  ¡ Company-client relationships is imperative with respect to product range, store locations of products and display space  ¡ Via the internet website, customers loyal to Cadbury can register and participate in games, downloads, design your own product, interact with Freddo, Caramello and yowie (targeted more for children), lodge customer complaints and also express interest for employment.  ¡ Through newsletters, public relations and sponsorship, which go along way in satisfying customers, Cadbury can continue to inform customers about their products together with upholding their tradition of making quality products